The Client Survey for New Site
Client input is the foundation upon which successful web sites are built. This survey will help you articulate and identify the overall goals for the new site, including specific questions regarding message, audience, content, look and feel, and functionality. Each key decision maker should fill out his or her own survey, and answer each of the questions in a thorough but brief and clear manner, and add any additional notes or comments at the end of the survey. 

Project Summary:  State general project information, goals, and relevant background information for site redesign. This paragraph should be a statement overview of the project as a whole.
1.	What is the basic overview of the project? Briefly include background information if relevant.
2.	What is the single purpose of the new site?
3.	What are the secondary goals of the new site?
4.	What are the long-term goals?

Audience Profile: Profile the target audience. Provide enough detail to enhance everyone’s understanding of who the audience is. Include some user demographic information. Your goal with this section is to answer the following: Who is the target? What do they care about? And what they do online on a daily basis?
1.	Describe a typical user coming to your site. How often is the user online and what does s/he generally use the web for? How old is the user and what does s/he do for a living? (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
2.	What is a typical task the user might perform on the new site? For example: register, log-on, search for information, buy a specific product, send their email address, call for more information, etc.
3.	What are the key reasons why the target user chooses your company’s products and/or services? (cost, service, value, etc.)

Perception/Tone/Guidelines: How do you want your target audience to respond to your new online presence?
1.	What does the target audience currently think and feel about the company?
2.	What do we want them to think and feel?
3.	How will this new web site help to achieve this goal?
4.	What adjectives can be used to describe the way the web site and company should be perceived?
5.	What are some specific visual goals the site should convey?
6.	List any URLs of sites you find compelling. What specifically do you like about these sites?

Content
1.	Will this site use existing content from printed material? If so, what is the source and who is responsible for approval? If not, will you be creating content in-house or using an outside provider?
2.	What is the basic structure of the content, and how is it organized? Primary, secondary, and tertiary navigation?
3.	Describe visual elements or content which should be utilized from marketing materials (logo, color scheme, navigation, naming conventions, etc.).

Competitive Positioning: How you are different from your competition and the factors which will make you a success?
1.	How is your company different from your competition?
2.	What specifically sets you apart from your competition?
3.	What areas of the current site are successful and why?

General Information
1.	What is the name of your company and your current (or intended) URL?
2.	Who are the primary contacts from your organization and who has final approval on the project? Please list names, titles, email addresses and phone numbers.
3.	What is your intended launch date for the new site? Are there any outside considerations that may affect the schedule (e.g., PR launch, tradeshow, annual report, etc.)? 
4.	Do you have a specific budget range in mind for this project? Can this project be divided into phases in order to accommodate budget and timing constraints? 

Technology
1.	What is your target platform and browser (if you know)?
2.	Are there specific technologies (Flash®, DHTML, JavaScript, Real Audio, etc.) you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.
3.	Will you have database functionality (dynamic content generation, search capabilities, personalization/log-in, etc.)? Do you already have a database in place? Please describe in detail, including specific information regarding existing programs and software.
4.	Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail. 
5.	Will you require other specific programming needs (personalization, search capability)? Please describe in detail.

Marketing/Updating
1.	How will people find out about your new web site? 
2.	Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe.
3.	Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?

Additional Notes/Comments
Please take as much space as you wish.